McCafé to Starbucks is a small move. As long as you know that McDonalds is using a common term that sounds like a great description of their product, but is pronounced incorrectly by many people.
The drink is not called expresso. The drink is called espresso.
This mispronunciation works in the favor of McDonalds. Simply because, the person in the coffee shop will seem to be a stuck up snob if they correct you. This leads you to go back to McDonalds forever forgetting the other coffee shop. When In fact, the person was just trying to help prevent you looking like a total fool or a product name.
Picture this. Lots of people call Sodas or colas, a coke. Coke is a product. If you go to the Pepsi factory and say “yeah, can I have one of those cokes”. You will look like you are trying to sabotage their business. or a complete redneck .
Expresso is a product of McDonalds. Expresso is the name they call their espresso like, drink.
To further add confusion, Monster energy drinks calls their espresso flavored drink x-presso.
This prevents you from having a good pleasant purchase in any establishment that actually sells coffee or espresso or any other coffee shop material, while trying to just get a decent espresso. This keeps you a customer of the other company, or makes employment very crummy for the people that work in those coffee shop establishments that Mcdonalds or Monster could potentially (and very strategically) be gunning for.
Sure, you can think “why does it matter?”. Only if you do not understand what the problem is. You forever stay dumb when you mispronounce things and want everyone to just understand you, instead of you fixing YOUR issue and catching up with everyone else.
So please, for the sake of your own sanity, start calling the drink what it is. It is an Espresso. If you have to, say it loud and Enunciate so other people around you hear it both ways.”Have I have one of those Espresso drinks you call eXpresso”? “
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